The Scottish Government’s latest Alcohol Behaviour Change campaign, encouraging Scots to think about the health effects of regularly drinking above the recommended alcohol guidelines, began on 7 February. It encourages people to make small changes to the way they drink such as alternating alcohol with soft drinks or water and having two alcohol-free days a week.
This year’s campaign encourages women to ‘Drop a Glass Size’ and features three different sized wine glasses to highlight that by making a small change, opting for a smaller glass size, women can see and feel a big difference in their health and well-being now and in the long term.
As part of the campaign a new ‘drinking time machine’ smart phone app has been developed to show people the affects of regularly drinking too much. The app is available exclusively from the Scottish Government free for one month and will show users how alcohol speeds up the ageing process.
App designer Auriole Price said: “The main aim of the app is to shock people into drinking just a little bit less. We are appealing to people’s vanity as the effects of alcohol can include red broken veins on the cheeks, bloodshot eyes, a bloated face and deeper wrinkles.”