Page last updated: June 5, 2017

Diageo launches interactive DrinkIQ

On 22nd March 2017 Diageo launched the new DRINKiQ e-learning tool which gives consumers the information they need to make positive decisions about drinking responsibly. The mobile-friendly tool is available in the UK, US and Australia on, with localised versions rolling out to 20 other countries in the coming months. It uses interactive learning and tests to convey information about: What is in a drink – including alcohol content across different types of alcohol; What is alcohol? how it is processed and the different ways it can affect the body; How to keep track of alcohol intake – including tips for hosting at home, or out socialising; How to pour a standard measure of beer, wine and spirits via an interactive exercise; and the truth about common myths around alcohol. Diageo has been providing DRINKiQ training to groups around the world for over a decade, including members of US Congress, the Ministry of Health in countries such as Peru, law enforcement officials in countries including Thailand, taxi drivers in markets such as Ethiopia, as well as bartenders and hospitality workers globally. DRINKiQ e-learning is the next stage in Diageo’s commitment to help its consumers make informed choices about drinking, or choosing not to drink. Carolyn Panzer, Director of Alcohol and Society, Diageo said: “We’re really proud of how well our DRINKiQ training has been received over the last ten years – there is clearly a desire for this kind of information, which is why we wanted to make DRINKiQ available more widely.”
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