EFRD has launched its training tool on commercial communications. This new tool is part of the EFRD commitment to the European Alcohol Forum and the hope is that the toolkit will help promote responsible marketing across Europe.

The Code is relevant to all brand advertising or marketing communications to consumers, regardless of the medium used.

The Code identifies areas where the commercial communications about alcohol require particular sensitivity. These ‘themes’ include the portrayal of alcohol misuse, minors, drink driving, hazardous activities, health aspects, pregnancy, alcohol content, and alcohol linked to performance, social and sexual success’.

The EFRD site is at www.marketresponsibly.eu