The Brewers of Europe which includes 25 national brewing associations, Over 3000 brewers and 95% of the beer in Europe was a founding member of the Alcohol and Health Forum.

Building upon its experience, The Brewers of Europe is supporting its Members in optimising the effectiveness of their self-regulatory systems. In relation to this commitment, national brewing associations have made and will be making national commitments to the Forum including Bulgaria, Denmark, The Netherlands, Portugal, Romania and Sweden.

The publication also demonstrates some of the consumer initiatives commitments being delivered including: Finland: ‘Drunk you’re a fool!’; Germany: ‘Beer. Sorry. Only after 16.’; Italy: ‘If you’re expecting a child, alcohol can wait!’; Netherlands: Promoting responsible drinking; Poland: Underage drinking; Romania: ‘Alcohol does not make you grown up!’; Spain: ‘The road demands you alcohol free’.