2013 saw the start of a voluntary effort by the alcohol industry in the Netherlands to include a pregnancy icon on the labels of alcoholic beverages. The current application rate for pregnancy icons on the labelling and packaging of alcoholic beverages in the wine sector is 67%, the beer industry is 64%, and the spirits sector scores 50%. This has been achieved through the organisations SpiritsNL, Dutch Brewers, KVNW and the Foundation for Responsible Alcohol STIVA. The alcohol industry is well ahead of schedule in respect of the achievement of the application rates of the pregnancy icon on packaging. The target is for the icons to appear on 70% of wine 90% of beer and 60% of spirits by 2016.