In July, The Beer Institute announced a new initiative to encourage its member companies to display specific consumer information on products, packaging or websites. The Brewers’ Voluntary Disclosure Initiative encourages beer companies to voluntarily include a serving facts statement on their products, as well as disclose ingredients on either the label or secondary packaging via a list of ingredients, a reference to a website with the information or through a QR code.
Beer Institute member companies, including Anheuser-Busch, MillerCoors, Heineken USA, Constellation Brands Beer Division, North American Breweries and Craft Brew Alliance, have agreed to follow these standards. These companies together produce more than 81% of the volume of beer sold in the US.
Jim McGreevy, Beer Institute President and CEO said “The Beer Institute, and its member companies, believe this is a step in the right direction to demonstrate a commitment to quality and transparency through these voluntary measures…. Providing meaningful information will ultimately empower the consumer when making decisions regarding the beer beverage of their choice.”
Consumers are increasingly interested in knowing more about the products they purchase. According to a recent survey conducted by the Harris Poll® on behalf of Nielsen, 72% of beer drinkers think it’s important to read nutritional labels when buying food and beverages.