A new alliance is being formed to promote responsible drinking and raise standards in the nightlife sector, marking the first industry-wide effort to do so in Singapore. The Singapore Nightlife Business Association (SNBA), which represents 445 operators, and the European Chamber of Commerce’s (EuroCham) wine, spirits and beer committee - composed of nine alcohol brands - are joining forces. A memorandum of understanding is being finalised to form the Singapore Alliance for Responsible Drinking (Sard). It is the intention that the alliance will engage the public to raise awareness of responsible consumption, run an accreditation scheme to promote minimum standards for operators and provide with training for bar staff on how to spot and handle inebriated customers.
Brands on the committee - Edrington, Bacardi, Diageo, Moet Hennessy Diageo, Pernod Ricard, William Grant and Sons, Remy Cointreau, Carlsberg and Asia Pacific Breweries - who up an estimated 80 per cent of the alcohol market in Singapore. The alliance will also provide a collective voice for the industry in its regular engagement with the authorities, such as over the proposed amendments to the Public Entertainments and Meetings Act introduced in Parliament earlier this month. Among the proposals under consideration are licences with longer validity periods for law-abiding licensees, but stiffer penalties for errant operators.