Page last updated: April 30, 2013

Drinkaware survey suggests that kids’ attitude to alcohol is linked their parents’ habits

Children of parents who drink above the UK government’s unit guidelines are more likely than children of  parents who are low risk drinkers to have ever been drunk (19% vs 11%) and to drink at least monthly (21% vs 12%), reveals new research from Drinkaware.

The research by IpsosMORI surveyed 1,433 ABC1 parents and their children (652). It highlights that 30% of ABC1 parents in the UK are drinking above the unit guidelines and that there are links between the amount parents drink, their attitudes to children and alcohol, and their kids’ drinking behaviour. To coincide with the research, Drinkaware has published advice for parents encouraging them to talk to their children about alcohol during the Christmas party season and to be aware that their own festive drinking could have an influence on their kids. Parents who drink above the unit guidelines appear to have a more relaxed attitude to underage drinking than parents who are tee-total or drink within the guidelines. According to the research above guideline drinking parents are: More likely to think it’s acceptable for parents to allow their kids to drink under 16 (43% vs 37%). Less likely to think their own drinking has the biggest influence on their children’s attitudes to alcohol (43% vs 54%). - More likely to think it is inevitable that a child under 16 will drink (68% vs 58%). The research also highlights that over a third (36%) of parents who drink above the recommended daily guidelines believe they drink within safe limits.


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