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Parents play an active role in changing the drinking culture

A study, published in the June edition of the  Australia and New Zealand Journal of Public Health, questioned  mothers on their intentions to introduce their adolescents to alcohol use, the research also  captured data on whether the parent’s alcohol use affected those intentions.
The study found that the majority of Australian mothers (68%) interviewed believed that they had a role to play in educating their children about alcohol use and that this role should extend beyond their child reaching the legal drinking age of 18-years. Mothers were also concerned that their efforts to teach their children about responsible alcohol consumption might be overridden by Australian Cultural expectations (39%).
 The report found that mothers’ intentions to initiate their children into alcohol use were remarkably similar despite differences in mothers’ own alcohol use. This suggests that approaches to education and guidance for parents are unlikely to need to take mothers’ alcohol use into account when planning ways to support parents in this aspect of their role, at least for mothers of early adolescents.
CEO DrinkWise Australia, Cath Peachey said that the are positive on two fronts; “Firstly, they show that mothers realise that they have a role to play in influencing their children’s consumption of alcohol; and secondly, they recognise the need for cultural change,” Ms Peachey said.
DrinkWise has launched two multi-faceted social marketing campaigns - Kids Absorb Your Drinking and Kids and Alcohol Don’t Mix.  Both campaigns empower parents to positively influence their Children’s future drinking behaviour.
Source: Mothers’ intentions to introduce their adolescent to alcohol use: does mothers’ alcohol use effect intentions? Rachel Roberts , Melinda Beckwith David Watts Australian and New Zealand Journal of Public Health, Volume 34 Issue 3, Pages 281 – 287. Published Online: 1 Jun 2010


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