According to figures from the British Beer & Pub Association, UK alcohol consumption has fallen for the fourth year in a row — 2009’s 6% drop in consumption has been the sharpest decline in 60 years. And British
drinkers are now consuming 13% less alcohol than in 2004, and the country’s consumption is below the EU average. The organisation said this year’s decline had been the fourth annual drop in five years and the largest decline since 1948.
Other BBPA survey findings, published in its Statistical Handbook 2010, showed that: UK beer taxes are the second highest in the EU– ten times higher than Germany, and seven times
higher than France
Ale market share has increased for the first time
in 40 years Beer makes up 60% of all alcohol sales in the ontrade
Total beer spend is £17 billion per year – 41% of all spending on alcohol. Of this £13.5 billion is spent
in the on-trade, and £26.5 billion in the of f-trade (shops and supermarkets) The average price of a pint of bitter is £2.58 and lager £2.95
Beer contributes £5.5 billion in duty and VAT to the Treasury, on the whole, alcohol contributes
£14.6 billion. BBPA chief executive Brigid Simmonds said: “These figures will confound many pundits, as yet again they confirm that as a nation, we are not drinking more.
Those who suggest otherwise need to focus on the