The No Alcohol During Pregnancy is the Safest Choice Campaign was launched on Sunday 17 June 2012. This is the first West Australian campaign to advise against alcohol use during pregnancy in the general population.
Research suggests that women are confused about whether small amounts of alcohol during pregnancy are safe. The campaign material is based on research conducted by Edith Cowan University with pregnant women and women of childbearing age in Perth, and has been shown to effectively increase women’s intentions to abstain from alcohol during pregnancy.
According to research, only 2 out of 3 Australian women have heard of the effects of alcohol use during pregnancy on the fetus and women believe health professionals are the best source of information about alcohol use during pregnancy.