last updated: October 11, 2012
Advertising and marketing - Other standards and guidelines

EUROPE
ceps resp market CEPS Guidelines for the development of responsible marketing communications
egta EGTA - Association of television and radio sales houses(June 2011)
EUCAM - European Centre for monitoring Alcohol Marketing (regulations for individual european countries)
Swedish Alcohol Suppliers’ Scrutineer (AGM)
EFRD Market Responsibly website
ESA - European Sponsorship Association
EASA _ European Advertising Standards Alliance
European Commission - Audiovisual and Media Policies
France:  Vin & Société publishes guidance for on line wine advertising 
Status of Self Regulation in the EU (from CEPS charter on Responsible alcohol consumption - 1st year progress report)
Responsible drinking messages in the EU (from CEPS charter on Responsible alcohol consumption - 1st year progress report
Responsible Marketing of Alcoholic Drinks: Regulations and enforcement - an overview of the regulatory environment for commercial communication of alcoholic beverages in Europe for CBMC - Brewers Of Europe

UK
ASA - UK Advertising Standards Authority
BCAP - Committee of Advertising Practice
Ofcom - UK Office of Communications
WSTA UK health labelling guidance

US
FTC Federal Trade Commission
Alcohol and Tobacco tax and trade bureau Alcohol Beverage Advertising Program

AUSTRALIA/ NEW ZEALAND

New Zealand Advertising Standards Authority

The Liquor Advertising Pre-Vetting System (LAPS)

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