Page last updated: December 3, 2013

ABAC Marketing guide in Australia

Agreement reached on new EU health programme The negotiations on the Third Multiannual Health Programme for the 2014-2020 period have been ongoing in 2013 between the European Commission, the Council and the European Parliament. Political agreement on the outstanding issues was reached in November. It is now expected that the new Health Programme will be adopted in Spring 2014. It aims to encourage innovation in healthcare, increasing the sustainability of health systems, improving the health of EU citizens and protecting them from crossborder health threats. The programme will have a budget of up to EUR 449.4 million and builds on the two previous programmes covering the periods 2003-2008 and 2008-2013. Compared to the former programmes the new one concentrates support on a smaller number of activities in priority areas, in line with the Europe 2020 strategy. More specifically, it seeks to complement member states’ health policies in the following four areas: promotion of good health and prevention of diseases (eligible actions include the exchange of good practices for addressing risk factors such as smoking, harmful use of alcohol, unhealthy dietary habits and physical inactivity); protection from crossborder health threats; innovative and sustainable health systems; increased access to better and safer healthcare. pressdata/en/lsa/139490.pdf The Management Committee of the Alcohol Beverages Advertising Code (ABAC) has published a guide, “Best Practice for the Responsible Marketing of Alcohol Beverages in Digital Marketing”. ABAC, as an industry content code, already covers digital marketing. However, there is currently no guidance to advertisers in how to best manage the placement of alcohol advertising through digital marketing. In response, ABAC has developed best practice advice to assist the alcohol industry in maintaining high standards of social responsibility. The advice is intended as guidance to assist alcohol advertisers and agencies in the management of digital marketing particularly relating to age-affirmation and moderation of user generated content. Because digital marketing and social media is evolving rapidly and the best practice advice will be reviewed on a regular basis and updated where necessary.

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