Portman Group launch new training for alcohol marketers
The UK Portman Group has launched the industry’s first Continuing Professional Development (CPD) certified Alcohol Marketing Accreditation (AMA) for alcohol producers and their brand teams and agencies. The online training module aims to develop the professional skills of alcohol marketers and producers, enabling them to learn how the industry marketing codes apply. The AMA training is free and can be completed online or in face-to-face sessions.
The online module is made up of three sections covering the Portman Group Code and key elements of responsible alcohol marketing. Everyone who passes the online training or attends a group session will be awarded the CPD certified ‘Alcohol Marketing Accreditation’. This CPD certification ensures that all Portman Group training is structured, educational and relevant for the improvement of professional and industry standards.
Laura Demorais, Code Advice and Training Manager added: “We have tailored our training around the experiences of our alcohol producers and marketers and the most popular queries to our advice service. We wanted to make this training the gold standard in the industry and achieving CPD accreditation is good news for alcohol marketers who are keen to develop their professional portfolios. By making the training free and now online, it is even more accessible to brands and agencies.” The online training module is the latest addition to the Portman Group training suite, which is all now CPD certified. Over 1000 people have been trained through the face-to-face training in the last two years.