On November 15th, more than 150 professionals from the alcohol industry attended the STIVA Annual Symposium on responsible alcohol marketing place in Amsterdam.
The symposium focussed on the upcoming change of the Advertising Code for Alcoholic beverages in
the Netherlands. The change raises the age limit for the sale of alcohol to 18-year from 1 January 2014. To
this end, the obligatory logos ‘Not 16? Not a drop’ will
be replaced by ‘Not 18, no alcohol’.
Ebba Hoogenraad Hoogenraad & Haak Advertising + IP lawyers has explained the main consequences of the amendments to the Code and Michel van der Voort, director of SPOT, gave a presentation on the developments on the TV and the media exposure of young people to alcohol advertising.