The ‘Support For Education vs. Restrictions survey’ was conducted online within the United States by Harris Interactive on behalf of Anheuser-Busch between January 9 13, 2009 among 2,194 US adults aged 21 and over. Results were weighted as needed for age, sex, race/ethnicity, education, region and household income.
Respondents overwhelmingly supported better education about alcohol and stricter punishment of offenders (79%) over raising taxes and limiting advertising of alcohol beverages (12%). While alcohol drinkers and non-drinkers supported education and stricter punishment (82% and 71%, respectively), the percentage of drinkers who advocated raising taxes and limiting advertising was significantly lower than non-drinkers (9% vs. 22%).
Similarly, respondents aware of any slogans and those not aware of any slogans favoured education over restrictions (81% and 68%, respectively). However, respondents who were aware of any slogans were significantly more likely to favour education than those who were not aware.
a majority of respondents were opposed to restriction-based statements, policies and programmes, including those advocating a ban on alcohol advertisements and the prohibition of the sale of alcohol.
Statements, policies, and programmes promoting education regarding responsible alcohol use or those advocating stricter punishment were favoured by a large majority of the respondents, with most of these items being favoured by at least 90% of respondents.
Significant differences on a number of issues were seen when comparing drinkers and non-drinkers as well as those aware of any slogans and those not aware of any slogan.
The survey results are availbble from http://www.alcoholstats.com/mm/docs/6689.pdf