On 26th March, The Brewers of Europe announced a major voluntary move from brewers to list ingredients and nutrition information on their brands per 100ml, in line with the legal requirements for all nonalcoholic drinks, including non-alcoholic beer. The information will progressively be provided across Europe by companies on pack and/or online, utilising an expanding range of consumer communication platforms.
Pierre-Olivier Bergeron, Secretary General of The Brewers of Europe, said “We want Europe’s consumers to know the ingredients in beer and how these beers can fit within a balanced lifestyle. Brewers already label the alcohol content on their beer brands but we also agree with consumer groups that citizens would benefit from having access to the ingredients and nutrition information, allowing them to compare likefor- like facts with all the other beverages available to them, both non-alcoholic and alcoholic.” As companies and national brewers associations consider the local applications of this commitment and roll it out as appropriate, The Brewers will set targets, report on progress made, and showcase best practices. This action will also contribute to the implementation of the European Beer Pledge, a package of responsibility initiatives that was launched in the European Parliament in 2012. All foods and beverages are covered by the EU Regulation on Food Information to Consumers. However, when it comes to ingredients listing and nutrition declarations, there is currently an exemption for alcoholic beverages of more than 1.2% ABV (alcohol by volume).