Page last updated:June 5, 2017

Drinking and driving - Millennials more responsible than others?

Beer Canada has released a study indicating that 82% of 18- to 24-year-olds have relied on designated drivers to bring them home after consuming alcohol beverages, compared to 67% of 34- to 54-year-olds and 55% of respondents aged 55 years old or older. The trade association commissioned the Ipsos Canada survey as part of its Partners for Safer Communities initiative. According to the research 34% of “millennials” reported being more likely to use social media while consuming alcohol, and 29% reported that having access to social media made them do things that they regret later, “which probably explains why so many of them avoid combining the two.” Approximately 41% of 18- to 24-year-old respondents stated that social media ensures safe late-night travel when intoxicated through enabling ride-sharing, compared to 21% and 18% respectively in the older age groups
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