About Alcohol in Moderation

AIM - Alcohol in Moderation was founded in 1991 as an independent organisation whose role is to communicate 'The Responsible Drinking Message' and to act as a conduit for information from the industry, its associations and relevant medical and scientific researchers, legislation, policy and campaigns.

AIM's mission is:

To promote the moderate and responsible consumption of alcohol
To encourage informed and balanced debate on alcohol, health and social issues
To communicate and publicise relevant medical and scientific research in a clear and concise format, contributed to by AIM's Council of 20 Professors and Specialists
To publish information via www.alcoholinmoderation.com on moderate drinking and health, social and policy issues – comprehensively indexed and fully searchable without charge
To educate consumers on responsible drinking and related health issues via www.drinkingandyou.com and publications, based on national government guidelines
To inform and educate those working in the beverage alcohol industry regarding the responsible production, marketing, sale and promotion of alcohol
To distribute AIM Digest Online without charge to the media, legislators and researchers involved in alcohol issues
To direct enquiries from the media and others towards full and accurate sources of information
To work with organisations, companies and associations to create programmes, materials and policies that promote the responsible consumption of alcohol

AIM is published electronically as a quarterly international digest supported by a distinguished and highly qualified Social, Scientific and Medical Council. AIM is funded globally by subscription, sponsorship and advertising.

Copies of AIM are distributed without charge to bona fide journalists, media and legislators throughout the world. AIM's media and press influence plays an important role in keeping the public informed on alcohol issues.

A subscription to AIM will keep you informed about alcohol issues, international medical and scientific research and legislation. Your subscription will help support our free distribution programme.