Page last updated: Tuesday, November 18, 2008
Alcohol and Society
On behalf of The Portman Group, MORI conducted Britains largest ever survey of public opinion on alcohol during 2000. The survey has been sent to Gisela Stuart MP, Health Minister responsible for developing the Governments long-awaited Alcohol Misuse Strategy and covers opinions concerning young people, Crime and Disorder, Sensible Drinking, Health and the Trade and Industry.

A small, but representative sample of 1,511 members of the general public aged 18+ were interviewed face-to-face, in their home, in 115 randomly selected Enumeration Districts (EDs). Quotas were set for each ED using 1991 Census data to reflect the profile of the area. Data was weighted by age, sex, and work status to match the national profile. A series of further questions were placed on the MORI Omnibus looking in more detail at attitudes towards alcohol advertising and sponsorship.

Jean Coussins The Portman Groups Director said of the Survey, "The key message which emerges from this survey is that by and large the British public like a drink but dont like drunks. Alcohol and Society shows clearly that the public is particularly concerned about the problem of both underage alcohol misuse and drunken violence and disorder. It is vital that the Government, the industry and the public health and education authorities all pull together on a common agenda to tackle alcohol misuse. The early results from the survey have already been put to good use in helping us plan our current national anti-drunkenness campaign. "If You Do Do Drink, Dont Do Drunk".

A copy of the survey "Alcohol and Society" can be obtained by contacting Graham Goodwin, Head of Campaigns & Communication at the Portman Group via (00 44) 20 7907 3700.

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