On behalf of The Portman Group, MORI conducted Britains largest
ever survey of public opinion on alcohol during 2000. The survey
has been sent to Gisela Stuart MP, Health Minister responsible
for developing the Governments long-awaited Alcohol Misuse Strategy
and covers opinions concerning young people, Crime and Disorder,
Sensible Drinking, Health and the Trade and Industry.
A small, but representative sample of 1,511 members of the general
public aged 18+ were interviewed face-to-face, in their home,
in 115 randomly selected Enumeration Districts (EDs). Quotas were
set for each ED using 1991 Census data to reflect the profile
of the area. Data was weighted by age, sex, and work status to
match the national profile. A series of further questions were
placed on the MORI Omnibus looking in more detail at attitudes
towards alcohol advertising and sponsorship.
Jean Coussins The Portman Groups Director said of the Survey,
"The key message which emerges from this survey is that by and
large the British public like a drink but dont like drunks. Alcohol
and Society shows clearly that the public is particularly concerned
about the problem of both underage alcohol misuse and drunken
violence and disorder. It is vital that the Government, the industry
and the public health and education authorities all pull together
on a common agenda to tackle alcohol misuse. The early results
from the survey have already been put to good use in helping us
plan our current national anti-drunkenness campaign. "If You Do
Do Drink, Dont Do Drunk".
A copy of the survey "Alcohol and Society" can be obtained by contacting
Graham Goodwin, Head of Campaigns & Communication at the Portman
Group via (00 44) 20 7907 3700.