On the 30th March, The Amsterdam Group in conjunction with the Arnoldous Group and the Belgian Institute of Road Safety released a report on the Designated Driver campaigns designed to combat drink-driving in Europe during 2003.

According to the report, there are an estimated 50,000 road traffic accidents in the enlarged EU each year - a contributing factor is drink driving. The European Commission has a target to half road deaths by 2010. Eight countries (Belgium, Denmark, France, the UK, Ireland, The Netherlands, Portugal and Spain) have formed collaborations between Industry funded Social Aspect Organisations, Road Safety Institutions and the European Commission. Germany, Poland, Malta and the Czech republic are expected to join the scheme in 2005.

The report, which outlines in detail the nature of each countries campaigns, the partners involved, the target audience and the each campaigns effectiveness and duration finds that striking campaigns coupled with effective law enforcement and police checks can change behaviour.