Research commissioned in France by Brasseries Kronenburg has revealed that the French population is becoming more aware of the dangers of drink driving. A survey last month by TNS-Sofres of 1,000 adults showed that 68% of respondents claimed that they were more aware of the risks and paid more attention to their driving habits than before. Heightened awareness of the dangers of drink-driving might well help pave the way for changes in the way the message is got across to the public, the study reports. In the light of these findings, the French brewer has decided to launch a new prevention campaign titled ‘La ligne de conduite alcool’, specifically targeting the problem of drink driving. Their action plan includes distributing 200,000 breathalysers, making a prestige non-alcoholic beer widely available in bars and cafes, and introducing a new 15cl glass in January next year to make it easier for people to control the amount of alcohol they drink