" I'LL BE DES "

The Portman Group in the UK has launched 'I'll be Des', designed to encourage all drivers to take it in turns at being a non-drinking designated driver.

Pubs and clubs around the country are promoting the scheme via staff training, posters and promotional activity and each of the UK's League and Premier football clubs is being asked to adopt the programme and to pass the message onto its supporters - the idea being that the core of football fans are in the age groups most likely to be invlolved in drink-drive accidents