Miller Brewing have launched a business card sized CD-ROM to promote responsible drinking campaigns via its distributors. Yvonne Lumsden Dill, Miller's Director of Industry Affairs believes that" By packaging specific responsibility information in a compact, portable format, we give our distributors an advantage that produces community benefits". The card also connects the viewer to Miller's 'Think When You Drink' web site. Both are part of Miller's plan to broaden and deepen its efforts in the responsible drinking area.